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Thong & V-String Panties
Stock up on cute thongs and v-strings in delicate lace, comfortable cotton, and more. Available in size XS-XXL.
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PINK Thongs & V-Strings
When you don’t have time for panty lines, look to our PINK thong and V-string collection for a super wide range of cute styles designed to virtually disappear under clothing. Lace styles give off a romantic feel, while our no-show thongs, seamless thongs, and cotton thongs promise lasting, everyday comfort. And when you can’t choose just one, pick up a panty-pack—all showcasing must-have prints and bold colors. If thongs aren’t your thing, we have a number of other styles to choose from including bold Brazilian panties, flirty cheeky panties, classic bikini panties, comfortable period panties, and cute boyshorts
What Is a Thong?
Designed to provide minimal coverage, a thong is a type of underwear that typically consists of a triangular shaped piece of fabric that covers the front, attached to a narrow strip of fabric or string that goes between the cheeks. Thongs are a popular choice to wear with form-fitting clothing because they are great at hiding panty lines.
Comfortable Thongs Are Here
Thongs often get a bad reputation for an uncomfortable fit, but PINK thong styles prioritize comfort with a cute look. Our comfortable thongs have features like soft fabrics including seamless edges that prevent irritation for a smooth, barely-there feel on skin. The elastic waistbands are snug and not tight with a flexible, light band that moves with you throughout the day. Most importantly, our redesigned gussets are wider to give you proper coverage on a size-by-size basis. While it varies by person, many find thongs to be the most comfortable, everyday underwear because it prevents bunching from extra fabric.
Types of Thong Underwear
Cotton Thongs
Cotton underwear is perfect for everyday wear thanks to the natural fabric. The soft, breathable nature of cotton is comfortable to wear all day without irritation. The light feel is easy to move around in and not feel restricted.
Seamless Thongs
Seamless, or no-show, thongs are made with no seams for an exceptionally smooth finish under clothes. For special events, leggings, or everyday wear, seamless thongs prevent panty lines from showing through. They are made from ultra-soft materials that seamlessly conform to your body’s curves with a barely-there feel. This design not only eliminates traditional seams, which can sometimes cause friction, but also features a lightweight fabric that caters to all-day wearability.
String Thongs: V-strings and G-strings
String thongs, including V-strings and G-strings, are some of the most minimal styles of underwear. The ultra-slim waistband and simple string back offers essentially no lines. With a triangular panel in the front and a Y-shaped back, string panties are as comfortable as thongs. Both types of underwear are ideal for outfits where excess fabric bulk would disrupt the seamless look, like bodycon dresses or yoga pants.
High-Rise Thongs
High-rise thongs are a trendy and flattering option for a silhouette that elongates the legs and cinches at the waist. Designed to sit high on the waist, they are smooth under clothes and stay in place securely throughout the day. This style is popular for accentuating the natural waistline, making it a perfect match for high-waisted jeans, skirts, or shorts.
Workout Thongs
Wearing underwear to workout is a personal choice. If you prefer the double coverage of panties, it is healthy and safe to wear thongs when exercising. Look for moisture-wicking fabrics that help keep you dry by drawing sweat away from the body, and a cotton gusset which promotes a cool, dry environment in your most sensitive area. These breathable materials allow for better ventilation during high-intensity exercise. Workout underwear is typically designed with a no-show edge for wearing under tight-fitting gym clothes like leggings or yoga pants.
When to Wear a Thong
Thongs are versatile because they look discreet under outfits. Whether you're wearing a neat professional look or a tight going-out look, thongs prevent visible panty lines for a sleek silhouette. Get maximum cheek peek and find fun patterns, lace, and bling to make every day special. Make sure to change your thong daily and swap-in full coverage underwear when you're sick or on your period for better hygiene. Ultimately, the decision to wear a thong often comes down to personal preference and the type of outfit you're wearing.
Hygiene and Care for Thongs
It's important to wash thongs after each wear to prevent bacterial buildup, and our everyday thongs are made for frequent machine washing. Use a mild detergent and cool water for long-lasting, clean underwear. Use the dryer on low heat or lay delicate lace thongs flat to dry.
Thongs and g-strings both offer minimal coverage in the front and back. The difference lies in the width of the band along the top and back. Thongs typically have a strip of fabric, whereas g-strings have a thin string that makes up the waistband and back. The extra fabric on a thong may be more comfortable for all-day wear, and the extra thin coverage of a g-string is good for tight outfits.
Use the size chart on each product and make sure to consider whether it’s a high- or low-rise pair to find your perfect fit. Customers love the true-to-size fit of our underwear, but don’t be afraid to go one size up if you prefer.
It's important to know that thongs feel different from traditional panties. A strip of fabric or string falls between your cheeks for a truly exposed back. It may take a few hours to get used to the feeling if you’ve never tried one before. Make sure to pick the right size and wear according to the rise—be careful not to pull a low-rise thong too high which can make it feel too tight.