We’re excited to kick off our third year running the VS&Co Essentials Program to help women and young folx in need across the country by providing them with quality, essential undergarments. Since launching the program, we have proudly supported nearly 500,000 individuals and donated three million items through our philanthropic distribution partner I Support the Girls (and other like-minded nonprofits across the US).
Over the next year, we’ll be donating another 100,000 Bras and Panties to I Support the Girl to reach our goal of impacting over 1 million women in need of essential undergarments by 2025. Become a part of our initiative by donating below.
Learn More about the VS&Co Essentials Program
Since August 2022, this initiative has been dedicated to supporting women and young adults in need across the country by providing them with quality, necessary undergarments. The program’s mission is simple: Impact one million people by 2025—and we are well on our way.
Last Giving Tuesday, thanks to our customers, we donated $500,000—helping I Support the Girls expand their impact by aiding an estimated one million people through the distribution of over two million menstrual products, 500,000 Bras, one million Panties, 1.5 million toiletries, and more.
Highlighting Our Year-Round Partnership with I Support the Girls
Beyond Giving Tuesday, we’re proud to have an ongoing relationship with the inspiring non-profit. Read on to discover all the ways we’re working together to make a difference.
December 2016: We kicked off our collaborative work with a VS collection drive in our Chicago, Illinois stores.
April 2022: We were honored to present at the Circle of Excellence in addition to assembling dignity kits and donations with our NYC shelter partner, Dwelling Place.
November 2022: Our Giving Tuesday initiative generated $518K in total donations. Additionally, our US store employees created thousands of Dignity Bags for I Support the Girls. Finally, VS models, board members, and employees gave back to domestic violence shelters.
September 2023: During the UN General Assembly, Victoria’s Secret and Priyanka Chopra Jonas hosted a panel and reception, which I Support the Girls attended, on gender equality alongside Project Everyone, a United Nations global partner for sustainable development advocacy and outreach. The purpose of the event was to unite industry leaders, influencers, government officials, and decision makers to accelerate action and progress towards SDG 5 (goal five): gender equality.
October 2023: We hosted an event at our HQ with our retail teams that culminated in a packing event for I Support the Girls.
2024: I Support the Girls’ affiliate network met their 2025 goal of 30 million products donated a year early thanks to millions of donated essentials from VS&Co. Since partnering with us, the non-profit has served 1.4 million people, representing a 120% increase from previous years. Of those 1.4 million, 1.3 million identified as women, 744,000 as people of color, and 501,000 as LGBTQ+.